Clinton, Trump and your brand in business


I wasn’t able to deliver the photo I was planning to include with this week’s column.

I thought for sure a trip to my home state and presidential battleground of Ohio would allow me to take a photo of a street crowded with yard signs for the candidates.

The fact that I couldn’t find one, I guess, backs up my message this week for those of us in business.

No matter who will receive your vote — or, even if no one will receive your vote — there are things we can take away from the candidates’ approaches to branding themselves that apply in the workplace.

“They are the single most unpopular presidential candidates in modern history. That’s not good,” said Karen Leland, CEO of Sterling Marketing Group and author of “The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.”

To read more, click here.

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