I’d love to meet the first person who — several years ago, now — decided to repurpose a Mason jar.
Whoever had the vision to paint it, plant in it, whatever it was, is someone worth watching. No doubt he — no wait, scratch that — she is on to the next big idea likely sitting right in front of all of us.
There is an interesting article circulated online titled “Behind the Spectacular Rise of the Mason Jar” that sourced Jarden Home Brands, seller of Ball Mason jars. The piece, published in 2014, reported that while the jars had been sold for 130 years, the previous year — 2013 — had been the most successful.
A few years later, they still appear to be going strong.
“I am stunned at how much people love these,” Jarden marketing director Steve Hungsberg said in that 2014 piece, attributing the rise to “a perfect storm of different factors,” including a post-recession attitude toward being more economical and knowing what goes into food combined with a focus on locally grown items.”
Add to that the rise of social media.
“Take a look at the rise of Pinterest especially, which looks like it was built on a foundation of Mason jars,” he said.
I tell you this to frame up a little-known success story called The Mason Jar Boutique.