Airport’s retention efforts pay off

The Sioux Falls Regional Airport (Jay Pickthorn/Argus Leader Media)
The Sioux Falls Regional Airport (Jay Pickthorn/Argus Leader Media)

The days of driving out of town to catch a flight appear to be over for many air travelers.

In 2009, the Sioux Falls Regional Airport estimated it captured 55.5 percent of market share. At that time, 29 percent of potential passengers flew out of Omaha. Eight percent went to Minneapolis.

Fast-forward to 2015, and there’s a significant shift.

An updated leakage study recently released found Sioux Falls capturing 86 percent of market share. Minneapolis draws more passengers – 7.6 percent of the Sioux Falls market – than Omaha, which has dropped to 5.5 percent.

“We’ve made pretty stark improvements in trying to keep our local passengers,” said Dan Letellier, the airport’s executive director.

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